Good Realtors Provide Great Customer Service. Having come from a strong Corporate background in Customer Service, I pride myself on my customer service skills. When I first embarked upon a career in Real Estate at ERA Queen City Realty and was asked what I wanted my 'niche' to be, 'extrodinary customer service' immediately came to mind. Although my friends have forced me to acknowledge that in this day and age, the term 'customer service' has almost become an oxymoron, I still consider it the foundation upon which every business relationship is built. So I frequently solicit feedback from my clients in order to keep my skills current and consistently improve on the service I provide any future clients.
Real Estate sales is a service oriented business. In this field, one doesn't manufacture anything. We can't point with pride to any physical thing that we created and boast about our skills. So great Customer Service is essential if one wants to attract new business and generate repeat business. Customers who are pleased with our service will tell many of their friends and relatives, thus generating referrals. On the other hand, customers who are dissatisfied will tell everyone within ear shot range, repeating the story multiple times to many audiences. So it pays to be high on the customer service scale.
Some of the factors that customers consider when evaluating the services provided by their Realtor are accuracy and reliability, responsiveness, trustworthiness, knowledge, promptness, courtesy, and professional demeanor. In order to stand out, Realtors pay special attention to the client's needs rather than their own. It might help pad the Realtors bank account if the customer buys property A, but the customer's needs might more accurately be met by purchasing the lower priced property B. At all times and in all situations, it is the customer's needs that count, not that of the Realtor. Realtors need to learn to LISTEN to what the customer says, feels and needs.
Realtors must always try to exceed their customer's expectations. Mistakes will be made, but one must learn to acknowledge them and recover gracefully without losing the respect and loyalty of the customer.
Remember, Good Realtors Provide Great Customer Service.
